Togglers Innovation Lab

You make a difference

When you buy stuff you don't just buy a product - you also choose the story behind the product.

By choosing products with great stories, you make a difference! Not only to yourself, but also to other people and our planet.

FirmHugger is here to help

FirmHugger makes it easy for you to find ethical companies that offer products with great stories.

It works like this

• Find ethical companies with great stories
• Hug the companies you like, and show them your support
• Add new ethical companies that you would like others to know about
• Participate by commenting on companies and writing about products
• Share everything with your friends and become a source of green inspiration

Do you represent an ethical company?

If you own or represent an ethical company you can create an official company profile. Sign up here

FirmHugger is about ethical companies

You should only add companies that are dedicated to being ethical in their way of doing business, and concerning the products/services they sell. Also, only add companies that sell consumer products/services.

What is an ethical company?

A truly ethical company is using the power of business to solve social and environmental problems and taking concrete actions to make the world a better place.

When adding a company to FirmHugger it is therefore essential that the company is making a positive impact through one or more of the following (or similar) areas:

• Ecology / organic principles
• Good working conditions and fair trade
• Zero-waste, Recycling or Upcycling
• Renewable energy
• Cradle-to-cradle production

In addition, the company should clearly lay out its social and/or environmental vision and values on its website.

It's about dedication

In the end, it really comes down to the company's dedication in running a truly ethical business. FirmHugger is not for companies with only small green efforts compared to their core businesses.

Approval of a company

A company must be approved before it can appear on FirmHugger's main pages. The approval of a company is currently decided by FirmHugger staff based on input from the community (hugs, comments, and concerns) and our own research on the company according to FirmHugger's guiding principles.

The approval process aims to ensure the credibility of using FirmHugger for finding/displaying ethical companies and products of high standard - and is therefore in everybody's interest.

In time, the aim is to make approval entirely up to the community.

Do you represent an ethical company?

If you own or represent an ethical company you can create an official company profile. Sign up here.