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You can make a difference

When you buy stuff you don't just buy a product - you also choose the story behind the product. By choosing products with great stories, you make a difference to yourself, other people and our planet.

FirmHugger is here to help

FirmHugger makes it easy for you to find ethical companies that offer products with great stories

It works like this

• Find ethical companies with great stories
• Hug the companies you like, and show them your support
• Add new ethical companies that you would like others to know about
• Participate by commenting, reviewing and writing about companies and products
• Share everything with your friends and become their green inspiration

FirmHugger is about ethical companies

You should only add companies that are dedicated to being ethical.

What is an ethical company?

A truly ethical company is using the power of business to solve social and environmental problems and taking concrete action to make the world a better place.

When adding a company to FirmHugger you could therefore think about what the company is doing about:

• Ecology / organic principles
• Good working conditions and fair trade
• Recycling and responsible waste management
• Renewable energy
• Cradle-to-cradle production

It's about dedication

In the end, it really comes down to the company's dedication in running an ethical business. FirmHugger is not for those companies who just have a small green add-on.